Nike × Bratz — Fab & Fit

For this project, I created a collaboration logo and ad series for a fictional partnership between Nike and Bratz. Growing up, I was always inspired by both brands, so combining beauty, fashion, and athletics felt like a natural way to merge two creative influences that shaped my interests.

The goal of this project was to create something nostalgic for young women today while also connecting with older Gen Z and millennial audiences who grew up with Bratz dolls. I wanted to preserve the bold and playful identity associated with Bratz while giving it a more elevated and fashion forward visual direction.

The project imagines a limited edition Nike and Bratz collaboration featuring apparel, branding, and advertising concepts. Throughout the campaign, I explored different ways to combine Nike's athletic identity with the signature glamour and attitude of Bratz. One advertisement features Bratz inspired characters running on a track, blending sporty energy with stylized fashion visuals. Another concept references the iconic digital closet scene from Clueless and reimagines it through a Bratz inspired lens to emphasize the fashion side of the collaboration.

This project gave me the opportunity to step outside of my comfort zone creatively and experiment with a more playful and imaginative approach to branding. With wellness, fitness, and self expression becoming increasingly important to young women today, I wanted to create a concept that felt both nostalgic and culturally relevant. The final result combines femininity, fashion, fitness, and branding in a way that feels personal to me while still functioning as a cohesive campaign concept.